Joseph Chavez

Senior Multimedia Technician | Creative Director | Visual Storyteller
📍 Chino, CA | 📞 (909) 851-1637 | ✉️ sjkjoe@mac.com
🌐 josephchavez.com | Portfolio

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Profile

Reliable • Responsible • Technical • Experienced

With over two decades of creative and technical expertise, I specialize in photography, video production, color analysis, podcasting, and creative direction. My work spans from Vogue advertising campaigns to community-driven magazine publishing and documentaries, blending artistry and precision to tell visual stories that resonate.

As the founder and creative force behind Bad Habits Good Times Magazine, my team and I have built a multimedia platform with over one million Instagram views, uniting the lowrider, art, and music communities. Through this and other projects, I continue to drive cultural storytelling with a commitment to authenticity and excellence.

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Creative & Multimedia Experience

Bad Habits Good Times Magazine – Pomona, CA

Founder / Publisher / Creative Director | 2021 – Present

• Produced, photographed, and published multiple print and digital volumes celebrating Chicano culture, lowriders, fashion, and lifestyle.

• Built a multimedia audience exceeding 1 million views across social platforms.

• Directed photo and video sessions for artists, entrepreneurs, and community leaders.

• Managed print production, design, and marketing strategies for consistent growth.

• Organized live events and collaborations with Franks Hats, Thump Records, and community car shows.

Podcast Producer / Host

Dos Chicano Podcast & East Side Story Podcast | 2022 – Present

• Developed and produced two active podcast series promoting community voices, music, and small businesses.

• Recorded and edited high-quality audio/video interviews for social media and YouTube.

• Achieved thousands of plays per episode, building a dedicated fan base through storytelling and cultural pride.

Documentary & Film Work

Independent Filmmaker / Director of Photography | 2023 – Present

• Currently producing a documentary on Pomona culture, colleges, and music videos, spotlighting the city’s creative legacy.

• Created music videos for artists under Thump Records, blending cinematic visuals with storytelling rooted in community and authenticity.

• Experienced with Sony FX6, Canon R5 C, and C300 cameras for commercial-grade production.

Windsor – Santa Fe Springs, CA

E-Commerce Retoucher | 2020 – 2024

• Retouched high-volume fashion images for e-commerce and print use.

• Ensured brand consistency through color accuracy and detailed workflow management.

Forever 21 – Los Angeles, CA

Associate Manager, Sr. Photo & Retouch Production | 2013 – 2019

• Managed a team of retouchers, overseeing global campaign imagery.

• Coordinated with photographers and art directors to maintain color and brand standards.

• Worked on advertising for international retail launches.

Classic Litho – Torrance, CA

Technician / Color Analyst | 2011 – 2013

• Handled prepress and color calibration for clients including USC, UCLA, and Ralphs.

• Supervised quality assurance during press checks and proofing.

Grafico – Santa Fe Springs, CA

Technician / Color Analyst | 2005 – 2009

• Managed high-end prepress and photography projects for Acura, Kia, Paramount and others.

• Developed workflows to optimize digital imaging pipelines.

St. John Knits – Irvine, CA

Technician / Color Analyst & Co-Art Director | 1999 – 2005

• Directed a team of 12 graphic artists and 5 prepress specialists.

• Oversaw print and digital campaigns for luxury apparel lines.

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Technical Skills

• Software: Adobe Photoshop, Premiere Pro, After Effects, DaVinci Resolve, Final Cut Pro, Capture One, InDesign

• Hardware: Sony FX6, Canon C300, Canon R5 C, Studio Lighting Systems

• Web & Design: HTML, CSS, PHP/MySQL, JavaScript, WordPress, WooCommerce

• Specialties: Color Analysis, Digital Asset Management, Workflow Optimization, Video Editing, Podcast Production, Marketing Design

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Community & Cultural Work

• Supports autism and cancer awareness, contributing photography and event coverage.

• Volunteers in Pomona food drives and cultural events, using art and media to amplify community stories.

• Creates jobs and partnerships that empower small businesses and undocumented workers through creative entrepreneurship.

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Selected Collaborations & Features

• Vogue Advertising & Editorial Projects

• Thump Records Music Videos & Events

• East Side Story Car Show & Concert Series

• Franks Hats & Divalloons Brand Media

• Lowrider Magazine & Community Coverage

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Portfolio & Contact

🌐 josephchavez.com
📧 sjkjoe@mac.com
📞 (909) 851-1637
📸 Instagram @badhabitsgoodtimesmagazine